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Salesforce Einstein: A New Level Of Intelligence For Sales
Edison & Black provides Salesforce Einstein consulting and implementation services designed to help our clients make the most of their Salesforce.
What’s New with Salesforce Einstein?
Einstein Bots: As soon as they’re created, Salesforce bots — often referred to as Customer Service bots — are able to access the Salesforce Intelligent Customer Service system to execute the requested task. This integration helps Salesforce deliver an unprecedented level of personalization and automation that enables brands to deliver better customer service and enhance the customer experience. Einstein Brains: In March, Salesforce officially unveiled Einstein, the most advanced artificial intelligence (AI) technology for Salesforce, with the goal of creating a new era of intelligent customer service. Salesforce's research team built this technology using state-of-the-art deep learning AI technology, which was trained using insights from over 300 million customer interactions.
What is Salesforce Einstein?
The term artificial intelligence is often used to describe technologies that make use of machine learning and pattern recognition to make sense of customer behavior. Machine learning (ML) is a form of AI that learns from data, gets better at it over time and eventually, begins to make sense of new data it gets. When ML is used to identify correlations between pieces of data, it is called "pattern recognition." If one piece of data is not like another, it is unlikely to be useful in a predictive role. Machine learning is used to personalize and optimize the customer experience, adjust the capacity of a business to handle peak periods of volume and to automate actions.
What Salesforce Einstein Brings To The Table
Salesforce has been building out its product offerings in the past couple of years, rolling out Analytics and Einstein last year and leaving in the dust the old Microsoft Dynamics technology that was formerly a core component of many salesforce.com sales teams. With the company's last product update in March 2017, Analytics, they announced that they would be adding capabilities for machine learning as well. At the time, with the introduction of Einstein, it was not yet clear whether this would be an integral component of the system or just a cute way to try to position Salesforce.com as a more data-driven company. The addition of Einstein has a couple of significant benefits: Integration: Salesforce.com Sales Cloud Einstein capabilities should become a core component of the Salesforce.
What Salesforce Einstein Can Do For Your Business
Analytics are the new operating system for Salesforce. With the upcoming release of Salesforce Einstein, marketers can now better identify customers, take action on the information and data that is collected, and increase their level of customer engagement. In 2017, Salesforce Einstein will be the main focus for Salesforce. If you’re not familiar with Salesforce, the Salesforce platform provides the tools for businesses to collaborate and manage their information as well as to enhance business performance. Salesforce Einstein, a series of AI technologies that will be introduced later this year, will greatly enhance customer engagement, product delivery, and lead generation. Basically, Salesforce Einstein is about more than CRM.
Conclusion
Salesforce Einstein may be the most talked about cloud solution in years. Salesforce Einstein extends Salesforce's already strong platform and continues to make it smarter. It is integrating with Salesforce Marketing Cloud, Salesforce Lightning, and Salesforce Communities. Salesforce Einstein provides a powerful base for advanced technologies in the marketing, customer service, and sales arenas. Because of the close coupling of Salesforce Einstein and Salesforce Marketing Cloud, in particular, Salesforce Einstein has the potential to disrupt numerous industries.